{"product_id":"pricing-for-sustainability","title":"Pricing for Sustainability","description":"\u003cp data-start=\"601\" data-end=\"647\"\u003eValuing Your Work \u0026amp; Charging With Confidence\u003c\/p\u003e\n\u003cp data-start=\"649\" data-end=\"740\"\u003eA practical pricing workbook for small business owners, consultants, and service providers.\u003c\/p\u003e\n\u003chr data-start=\"742\" data-end=\"745\"\u003e\n\u003ch2 data-section-id=\"ijri8s\" data-start=\"747\" data-end=\"801\"\u003ePricing is one of the hardest decisions in business\u003c\/h2\u003e\n\u003cp data-start=\"803\" data-end=\"954\"\u003eMany owners under price — not because they can’t calculate costs — but because they underestimate what it truly takes to deliver their work sustainably.\u003c\/p\u003e\n\u003cp data-start=\"956\" data-end=\"995\"\u003ePrices are often set around time alone.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1034\"\u003eBut sustainable pricing must reflect:\u003c\/p\u003e\n\u003cp data-start=\"1036\" data-end=\"1124\"\u003ebusiness overhead\u003cbr data-start=\"1053\" data-end=\"1056\"\u003eexpertise\u003cbr data-start=\"1065\" data-end=\"1068\"\u003enon-billable work\u003cbr data-start=\"1085\" data-end=\"1088\"\u003eoperational cost\u003cbr data-start=\"1104\" data-end=\"1107\"\u003evalue delivered\u003c\/p\u003e\n\u003cp data-start=\"1126\" data-end=\"1181\"\u003eIf these are not covered, the business absorbs the gap.\u003c\/p\u003e\n\u003chr data-start=\"1183\" data-end=\"1186\"\u003e\n\u003ch2 data-section-id=\"1xlzbue\" data-start=\"1188\" data-end=\"1240\"\u003ePricing must support the business behind the work\u003c\/h2\u003e\n\u003cp data-start=\"1242\" data-end=\"1276\"\u003eClients do not only pay for hours.\u003c\/p\u003e\n\u003cp data-start=\"1278\" data-end=\"1291\"\u003eThey pay for:\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1354\"\u003eexpertise\u003cbr data-start=\"1302\" data-end=\"1305\"\u003ejudgement\u003cbr data-start=\"1314\" data-end=\"1317\"\u003ereliability\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eexperience\u003cbr data-start=\"1341\" data-end=\"1344\"\u003eoutcomes\u003c\/p\u003e\n\u003cp data-start=\"1356\" data-end=\"1461\"\u003eSustainable pricing recognises the full cost of delivering professional work — not just the visible task.\u003c\/p\u003e\n\u003chr data-start=\"1463\" data-end=\"1466\"\u003e\n\u003ch2 data-section-id=\"4e4xma\" data-start=\"1468\" data-end=\"1507\"\u003eWhy many small businesses underprice\u003c\/h2\u003e\n\u003cp data-start=\"1509\" data-end=\"1543\"\u003ePricing pressure often comes from:\u003c\/p\u003e\n\u003cp data-start=\"1545\" data-end=\"1674\"\u003efear of losing work\u003cbr data-start=\"1564\" data-end=\"1567\"\u003ecomparison with cheaper competitors\u003cbr data-start=\"1602\" data-end=\"1605\"\u003ebelief that clients won’t pay more\u003cbr data-start=\"1639\" data-end=\"1642\"\u003ejustifying value through hours\u003c\/p\u003e\n\u003cp data-start=\"1676\" data-end=\"1725\"\u003eThese assumptions rarely reflect the real market.\u003c\/p\u003e\n\u003cp data-start=\"1727\" data-end=\"1819\"\u003eNot every client is your client.\u003cbr data-start=\"1759\" data-end=\"1762\"\u003eSustainable businesses price for value-aligned customers.\u003c\/p\u003e\n\u003chr data-start=\"1821\" data-end=\"1824\"\u003e\n\u003ch2 data-section-id=\"1522ejq\" data-start=\"1826\" data-end=\"1864\"\u003eWhat this workbook will help you do\u003c\/h2\u003e\n\u003cp data-start=\"1866\" data-end=\"2075\"\u003eUnderstand your true operating cost\u003cbr data-start=\"1901\" data-end=\"1904\"\u003eCalculate sustainable service pricing\u003cbr data-start=\"1941\" data-end=\"1944\"\u003eSeparate time from expertise value\u003cbr data-start=\"1978\" data-end=\"1981\"\u003eIdentify hidden business costs\u003cbr data-start=\"2011\" data-end=\"2014\"\u003ePosition pricing confidently\u003cbr data-start=\"2042\" data-end=\"2045\"\u003eDefine your pricing strategy\u003c\/p\u003e\n\u003chr data-start=\"2077\" data-end=\"2080\"\u003e\n\u003ch2 data-section-id=\"g2hble\" data-start=\"2082\" data-end=\"2100\"\u003eWho this is for\u003c\/h2\u003e\n\u003cp data-start=\"2102\" data-end=\"2216\"\u003eSmall business owners\u003cbr data-start=\"2123\" data-end=\"2126\"\u003eConsultants\u003cbr data-start=\"2137\" data-end=\"2140\"\u003eService providers\u003cbr data-start=\"2157\" data-end=\"2160\"\u003eFreelancers\u003cbr data-start=\"2171\" data-end=\"2174\"\u003eSMEs delivering expertise-based services\u003c\/p\u003e\n\u003cp data-start=\"2218\" data-end=\"2270\"\u003eAnyone responsible for setting or reviewing pricing.\u003c\/p\u003e\n\u003chr data-start=\"2272\" data-end=\"2275\"\u003e\n\u003ch2 data-section-id=\"xndzc8\" data-start=\"2277\" data-end=\"2299\"\u003eInside the workbook\u003c\/h2\u003e\n\u003cp data-start=\"2301\" data-end=\"2363\"\u003eThe \u003cstrong data-start=\"2305\" data-end=\"2334\"\u003ePrice for Sustainability™\u003c\/strong\u003e workbook guides you through:\u003c\/p\u003e\n\u003cp data-start=\"2365\" data-end=\"2523\"\u003etrue cost of delivery\u003cbr data-start=\"2386\" data-end=\"2389\"\u003ehidden cost of expertise\u003cbr data-start=\"2413\" data-end=\"2416\"\u003esustainable pricing structure\u003cbr data-start=\"2445\" data-end=\"2448\"\u003evalue-based positioning\u003cbr data-start=\"2471\" data-end=\"2474\"\u003epricing confidence\u003cbr data-start=\"2492\" data-end=\"2495\"\u003epricing decision framework\u003c\/p\u003e\n\u003cp data-start=\"2525\" data-end=\"2586\"\u003eWith practical worksheets to apply directly to your business.\u003c\/p\u003e\n\u003chr data-start=\"2588\" data-end=\"2591\"\u003e\n\u003ch2 data-section-id=\"1vn7xl9\" data-start=\"2593\" data-end=\"2612\"\u003eWhy this matters\u003c\/h2\u003e\n\u003cp data-start=\"2614\" data-end=\"2683\"\u003eUnderpricing does not create competitiveness.\u003cbr data-start=\"2659\" data-end=\"2662\"\u003eIt creates fragility.\u003c\/p\u003e\n\u003cp data-start=\"2685\" data-end=\"2714\"\u003eSustainable pricing supports:\u003c\/p\u003e\n\u003cp data-start=\"2716\" data-end=\"2803\"\u003ebusiness stability\u003cbr data-start=\"2734\" data-end=\"2737\"\u003eservice quality\u003cbr data-start=\"2752\" data-end=\"2755\"\u003eprofessional positioning\u003cbr data-start=\"2779\" data-end=\"2782\"\u003elong-term viability\u003c\/p\u003e","brand":"CMC Operations \u0026 Training Consultants","offers":[{"title":"Default Title","offer_id":63499487347037,"sku":null,"price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1039\/7368\/3549\/files\/FullSizeRender_66350cb6-d47a-4309-892d-091a7953598b.jpg?v=1771582560","url":"https:\/\/cmcops.co.uk\/products\/pricing-for-sustainability","provider":"CMC Operations \u0026 Training Consultants ","version":"1.0","type":"link"}